Scoring against the written SOPs only gets you so far, because the framework describes what to do and not how much of it. So I pulled apart 32 of Fladlien's own webinar decks, 5,381 slides, and measured yours against what he does rather than what he says. Three differences were large enough to matter, and one of the 32 is selling almost exactly what you are. All three have since been acted on, and the figures below show both states.
All three have now been acted on. The before figures are what the first measurement found; the after figures are the deck as it stands.
It appeared on five slides out of 161, three of which were the last three. For the other 156 there was no way to act even if somebody had decided.
RGT: 40% · proven median: 12% · yours now: 42%
RGT puts its URL at the top of every slide from the pitch to the end, including the ones that go back to teaching. The deck now carries studiohawk.com.au · book a call in the footer of every slide from 103 onward, which is 68 slides that previously offered no route at all. It uses the deck’s own existing CTA wording, so no new URL was invented.
Still to do. The QR code is a placeholder on three slides. Whatever the real booking URL is, it needs to replace the footer text everywhere at once.
The Step 12 SOP puts it plainly: show a thing, close, show another thing, close again. The deck taught everything and then closed once.
Two mid-deck closes, four closes from the Big Book, and one verbatim re-show
Two soft closes now sit inside the teaching, at the halfway point of the pillars and again before the last one. Four adapted closes sit in the close block. And YOUR NEXT STEP is re-shown unchanged near the end, which is the specific RGT move: the mechanics of acting are never more than a few slides away.
Not fully closed. Verbatim repetition is still light. The most-repeated single slide appears twice against a proven median of four. Four different closes is a defensible choice, but it is not the same mechanic as one close shown four times.
This was called the deepest structural difference and the hardest to act on, because it is not a gap you fill but a proportion you change.
Proven median 73% · RGT 31% · yours now 59%, level with ASM5
The two mid-deck closes did this on their own. The main pitch block still begins where it did, but the first offer language now lands at the halfway point of the pillars rather than at slide 141 of 161. The deck went from later than 31 of 32 proven decks to earlier than the median, without moving a single teaching slide.
Watch this one in the room. Closing early in a teaching webinar only works if it costs the audience nothing to ignore. Both slides are written that way. If either starts to feel like a pitch when you say it out loud, cut the second one first.
Of the 32, this is the deck selling something structurally identical to what you sell. It is worth twenty minutes of your time on its own.
A done-for-you Amazon ranking service. $3,000 a month, minimum three month commitment, capped at 75 total clients, sold off a 48 slide webinar. A recurring specialist service at almost exactly your price point, closed on a live presentation, with a real capacity constraint. That is your business model.
| What it does | How | You? |
|---|---|---|
| States the price flatly | "$3,000/month. Minimum 3 month commitment." No range, no hedge, no softening sentence. | Now yes |
| Repeats the price slide verbatim | The identical slide appears three times: 26, 35, 47. | Twice |
| Repeats the what-happens-next slide | Four times: 27, 36, 43, 48. The mechanics of saying yes are never more than a few slides away. | Twice |
| Names the guarantee | The "Position 1, 2, or 3 Guarantee". A branded promise, stated twice, that a client can repeat internally without you. | Now named |
| Qualifies mathematically | "Who should sign up" gives a sum they can run on themselves to decide whether the price is rational for their business. | Partly |
| Doubles the scarcity | An immediate limit ("approximately 20 spots left") sitting on top of a structural one ("can only take on 75 total clients"). | One only |
| Anchors a bonus against retail | "The first one is on us. This is normally a $1,500 add-on service." | Now yes |
| Pitches, teaches, pitches again | Pitch at 26, back to teaching at 38, pitch again at 42. | Now yes |
The named guarantee. You already had the substance, which is no lock-in, sixty days notice and direct access to specialists, but it was a paragraph, and a paragraph cannot be repeated by a marketing manager to a CFO three days later. It is now a slide called The Earn It Every Month Guarantee, with a one-sentence version written to be retold by somebody who half remembers it: they have to earn it every month, because we can leave with sixty days notice and they know it. The name is a working title and yours to change. Whatever it becomes has to be word for word identical on the slide, on the call and in the proposal.
Step 11 names seven components and says that with all seven, no matter the price, it is always a deal. The deck went from four of seven to all seven.
| Element | Where it stands | |
|---|---|---|
| Preframe | present | Slide 145 sets up that an offer is coming. Slide 161 opens by saying you would rather they knew now than thirty minutes into a call. |
| DIY vs invest | present | Slide 153 itemises the hire, the tooling and the ground lost while you learn, with the numbers left blank for them to fill in. |
| Reason why | present | Twice. Slide 5 for why the webinar exists at all, slide 165 for why the capacity number is what it is. |
| Scarcity | present | Capacity, tied to a real constraint. Note the SOP means scarcity tied to price, and slide 165 explicitly says same price next month. Honest, and it forfeits the urgency the SOP assumes. |
| Actual retail prices | present | ADDED. The kicker on THREE NUMBERS, SIDE BY SIDE now names the ranked gaps and the completed Brief as work normally charged for as a paid audit, with the figure as a placeholder field. |
| Juxtaposition | present | ADDED, and more to the point moved adjacent to the price. The comparison already existed on the in-house slide, but it sat five slides from the number so the two never touched. THREE NUMBERS, SIDE BY SIDE now puts what they rent, what in-house costs and what this costs in one frame, immediately before the price. Two of the three are in their own handwriting. |
| Personal cost | present | ADDED. WHAT IT COST US TO WORK THIS OUT, placed directly after what it costs the buyer to run it themselves, so the two costings answer each other. |
All three gaps were closed with two slides. Price is now the strongest-scoring step in the pitch. What remains is not structural: the range fields, the retail figure and the cap are placeholders, and the $2,500 US floor still has to be reconciled against the $3,000 recurring minimum in the sales-ops pricing work, which does not state a currency.
This cuts both ways, and the places you beat the source material are worth defending against anyone who tries to make this deck more conventional.
| What | Proven decks | Yours | Why it matters |
|---|---|---|---|
| Telling people not to buy | 1 of 32 | Repeatedly | Your ICP's first stated fear is being sold to by someone untrustworthy. This is the single most differentiated thing in your close and almost nobody in the category does it. |
| Making the room do things | 2 of 32 | 7 exercises | Seven do-this-now blocks across two days. On engineered participation you are not merely compliant with the framework, you are ahead of the decks that built it. |
| Naming objections out loud | 5 of 32 | Yes | The five things you are thinking, and the objection I get most, both handled as their own slides rather than hoped away. |
| Scarcity derived, not asserted | Usually asserted | Derived | Most scarcity in the swipe file is a number chosen to hurry people. Yours falls out of how many briefs a specialist can actually write, which means it survives being questioned. |
Sorted by how early the pitch opens. svc marks the decks selling a recurring or monthly engagement rather than a one-off product.
| Deck | Slides | Pitch at | CTA on | Top repeat |
|---|---|---|---|---|
| RGT svc | 48 | 31% | 40% | 4 |
| WP Monster | 105 | 48% | 47% | 3 |
| ASM5 svc | 384 | 59% | 30% | 17 |
| Secrets of Closing the Sale | 156 | 62% | 27% | 4 |
| ASM4 svc | 287 | 63% | 34% | 5 |
| Genius Webinars | 252 | 63% | 9% | 6 |
| OMG Project Breakthrough svc | 238 | 64% | 20% | 8 |
| One Stop Shop | 302 | 64% | 11% | 7 |
| ASM3 | 269 | 65% | 31% | 15 |
| Affiliorama | 172 | 65% | 34% | 5 |
| Product eClass | 161 | 66% | 11% | 9 |
| OMG Project Assimilation svc | 243 | 67% | 26% | 5 |
| The Consumables System svc | 325 | 73% | 3% | 9 |
| Copy eClass | 113 | 74% | 14% | 3 |
| The Wholesale Formula svc | 280 | 75% | 3% | 7 |
| Launchpad svc | 197 | 76% | 10% | 2 |
| LinkedInception | 132 | 80% | 14% | 3 |
| Ramp Engine svc | 116 | 84% | 9% | 5 |
| Mobile Pro svc | 84 | 87% | 19% | 1 |
| OMG Project Juggernaut svc | 147 | 89% | 13% | 5 |
| YouTube Secrets | 127 | 89% | 9% | 6 |
| Gender Intelligence | 93 | 90% | 15% | 2 |
| Kick the Giant | 136 | 90% | 3% | 5 |
| Amazing.com Promo | 238 | 93% | 19% | 4 |
| Yiwu Trip | 157 | 97% | 0% | 1 |
| Easy Offline Formula | 77 | — | 1% | 1 |
| LinkedNinja | 139 | — | 45% | 4 |
| Product eClass 2012 svc | 94 | — | 5% | 1 |
| Prosperity Algorithm Webinar Dec 2020 Final | 97 | — | 1% | 9 |
| QR Control | 89 | — | 11% | 2 |
| Ultimate Social Challenge | 47 | — | 4% | 1 |
| Wp Twin svc | 76 | — | 7% | 1 |
| SOURC-E, yours | 172 | 59% | 42% | 2 |
Medians across the 32: 143 slides, pitch opens at 73%, CTA on 12% of slides, most-repeated close 4 times.
Text was extracted from every slide of all 32 PDFs and from your .pptx, then measured by the same code, so your deck was not held to a standard the others were not. Pitch start is the first slide of sustained offer language, requiring a second hit within twelve slides so a passing mention does not count. CTA counts any slide carrying a URL, a booking prompt or a QR block. Top repeat is the number of times the most-repeated slide appears verbatim. These are structural measures. They say nothing about whether the writing on a slide is any good, and a deck can score well here and still not sell.
Almost every deck here sells directly, where you ask for a call, so a shorter and softer pitch is partly defensible. Several are also one-session webinars against your two days, which flatters your slide count and penalises your pitch percentage. Where a caveat cuts in your favour I have said so beside the number rather than quietly dropping the measure.